SGSimba Growth Lab

Blog

Growth insights &
honest numbers.

Notes from inside the data — on analytics, funnels, governance and social performance. No fluff, no vanity metrics.

Latest

Marketing

A 2026 Social Media Analysis Of The South African Banking Sector

SA banking in 2026, how legacy giants and agile challengers compete for digital attention.

Sun Jul 12 · 11 min read

Social Media Marketing

Fri Jun 19 · 6 min read

A Social Media Marketing Analysis Of Cerevita and Nutri-Active

For decades, Cerevita, manufactured by Swiss giant Nestlé, has held a strong grip on the instant cereal category in Zimbabwe. It is more than a product, it is a cultural staple…

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Social Media Marketing

Sun Jun 14 · 8 min read

A Social Media Marketing Analysis of 5 South African Retail Giants

How South African grocery giants' digital performance mirrors their physical realities

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Brand Equity

Wed Jun 10 · 7 min read

The Zimbabwean Marketing Governance Mandate For Today's Director: Brand As A Fiduciary Asset

Why boards must govern brand equity as a fiduciary asset, not a tactical expense.

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Marketing Analytics

Tue Jun 02 · 6 min read

The Retail Data Goldmine: Why SPAR Zimbabwe is Sitting on the Future of Personalized Marketing

Why SPAR Zimbabwe is sitting on a retail data goldmine with its loyalty app.

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Marketing Strategy

Tue May 26 · 5 min read

A Social Media & Brand Analysis of Proton vs. Bakers Inn

A social media and brand analysis of Proton and Bakers Inn bakeries in Zimbabwe.

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Marketing Governance

Wed May 20 · 3 min read

The Legal Mandate & Director Liability: The Zimbabwe Marketing Governance Mandate For Todays Director

Zimbabwean directors face severe personal liability under COBE and data laws for ungoverned marketing decisions.

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Marketing Governance

Fri May 08 · 3 min read

The Zimbabwe Marketing Governance Mandate For Todays Director.

The Marketing Governance Mandate, protect directors from COBE Act liability & master brand equity as a fiduciary asset to offer informed oversight.

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Marketing

Wed Apr 22 · 3 min read

The 95 - 5 Rule Of Marketing

Most brands have a sales problem because they obsess over the 5% ready to buy today, completely ignoring the 95% who will buy tomorrow.

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Marketing

Wed Apr 15 · 4 min read

The 2026 Social Media Marketing Benchmark Report - Based on 34 Zimbabwean Companies

I analyzed 105 days of social media data across 34 top Zimbabwean corporate brands to uncover what truly drives engagement.

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Marketing

Wed Mar 04 · 3 min read

Is Your Marketing Actually Making the Business Richer?

Is your marketing actually making your business richer? Stop chasing vanity metrics and start driving real ROI. Simba Growth Lab introduces a high-impact Strategy Audit that evaluates 100 critical points to seal revenue leaks and align your brand with the C-suite’s goals. Discover the secret weapon for marketing leaders and learn how to claim one of 10 free audits.

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