About Me
That's meSimbarashe Able Mukondo
Harare, Zimbabwe
Usually smiling — especially after a clean dataset.
“Every number has a story.
My job is making it tell the truth.”
Marketing Analyst & Strategist turning complex digital data into profitable growth roadmaps. I look past vanity metrics to dissect real consumer behavior, optimize marketing funnels, and eliminate budget leaks. From technical social media performance audits to deep-dive competitive intelligence, I give scaling brands the clarity they need to win.
— Simba
A few honest facts
Fuelled by
Strong coffee & clean datasets
Happiest when
An audit uncovers a budget leak
Guilty pleasure
A beautifully labelled spreadsheet
Off duty
Good art, good people, good laughs
Past the dashboard
I dissect real consumer behaviour — not surface-level numbers — so every recommendation is grounded in how your customers actually act.
Built for scaling brands
From technical performance audits to competitive intelligence, the goal is always the same: eliminate budget leaks and give you a clear roadmap to win.
Services
Every engagement is tailored to your specific needs and goals — but most of my work falls into three core services.
01
Senior-level analytics leadership without the full-time hire. I embed with your team to own performance reporting, build the dashboards that matter, and translate your marketing data into a clear, prioritised growth strategy.
02
A full-funnel review of how customers actually move through your digital experience. I map the user journey, expose friction points and budget leaks, and hand you a concrete conversion-optimisation roadmap.
03
A technical deep-dive into your social channels benchmarked against your closest competitors. You get an honest read on what is working, what is noise, and where the untapped engagement opportunities sit.
Selected Work
A selection of audits, studies and deep-dives across Zimbabwean and regional brands — each one built to turn raw engagement data into decisions.
Insurance
Engagement and channel performance analysis across leading insurance brands.
Telecoms
Comparative social media performance study across Zimbabwe's internet service providers.
Hospitality
Digital presence and engagement audit for hospitality and travel brands.
Corporate
Industry-wide study of how Zimbabwean corporates perform on social media in 2025.
FMCG
Head-to-head content and engagement analysis of two of Zimbabwe's biggest bakery brands.
Retail
How loyalty app data can be turned into retention and growth levers for retail.
Experience
Five years turning “boring” brands into high-engagement market leaders — bridging creative storytelling with commercial data across hospitality, fintech and retail.
Chop Chop Group & 258Hotel
Aug 2024 – Present · Harare
Concurrent Role
Aug 2023 – Present · Harare
TheDesigns Plug
Nov 2020 – Mar 2023 · Harare
Education & development
Postgraduate Diploma in Marketing Management
IMM Graduate School
In Progress — Expected May 2027
BSc (Hons) Wildlife Ecology & Conservation
Chinhoyi University of Technology
2019
City & Guilds L2 Diploma — ICT Systems Support & Principles
Speciss College
2015
Kind Words
Simba runs our marketing and the difference is night and day. He doesn't guess — he shows us the numbers, tells us exactly what's working, and our online orders have never been busier.
ChopChop Restaurant
Harare, Zimbabwe
The engagement audit showed us exactly where our budget was leaking. Six months later our cost per lead is down and, for the first time, we actually trust our own reports.
Marketing Lead
Insurance brand
His competitor benchmark completely changed how we plan content. We stopped copying the big accounts and started beating them on engagement.
Brand Manager
Hospitality group
Fractional analytics gave us senior-level insight without a senior salary. Every month we know what to double down on and what to kill.
Founder
E-commerce startup
Blog
Ready for work
Whether you need ongoing analytics leadership or a one-off audit, I'm always open to collaborating with brands that are serious about scaling.
Book a Call— Simba
