Transforming Brands into Market Leaders
5+ years bridging creative storytelling with commercial data. I specialize in driving C-suite results through integrated digital and out-of-home campaigns.
Leading Social Media Performance Analysis
As a Digital Marketing Analyst, I author the industry-standard Social Media Performance Reports for Zimbabwe's key economic sectors.
Social Media Performance Report
“Identifying trends that allow firms to pivot toward modern strategies.”
Professional Experience
Chop Chop Group & 258Hotel
Directing all marketing operations for high-volume hospitality and boutique brands.
- Spearheaded multi-channel roadmaps delivering 50% revenue increase in 12 months.
- Transitioned legacy brand assets into high-performance digital engines.
- Advise C-suite on ROI-backed budget allocations.
- Pioneered QR-driven feedback systems for data-informed customer excellence.
Old Mutual (O'Mari) / Digital Services
Driving fintech accessibility and providing industry-leading market intelligence.
- Authored industry-standard Social Media Performance Reports for Banking & Insurance sectors.
- Conducted large-scale audits for 56 companies identifying pivot-ready trends.
- Designed the 2025 digital roadmap for O'Mari fintech services.
TheDesigns Plug
Managed brand identity and customer retention strategies.
- Increased customer satisfaction by 25% and retention to 60%.
- Maintained lean CAC between $1.20 and $3.60.
- Drove 20% revenue increase through new content workflows.
Core Competencies
Strategic, creative & operational capabilities
Education
Continuous professional development and a multidisciplinary foundation in ecology, ICT & marketing.
Postgraduate Diploma in Marketing Management
In Progress - Expected May 2027
BSc (Hons) in Wildlife Ecology and Conservation
Completed 2019
City & Guilds L2 Diploma in ICT Systems
Completed 2015
Ready to Scale Your Brand?
I am available for strategic marketing consulting, brand audits, and full-time leadership roles. Let's discuss your bottom line.